What is an Outbound Sales Cadence?įor your sales development reps (SDRs) to hit their goals, they need to reach out to prospects with a regular cadence. Many companies are going one step further: using AI-based guided selling to determine who to reach out to and how to reach out.īut whether you’re using AI-powered cadences or not, we’ve assembled some sales cadence best practices that your SDR and account executive teams can start using right away to connect with key decision makers via email, phone, text and social media. In many cases, sales cadence best practices are the difference between winning and losing. And to keep up with growing demands, sales teams are increasingly adopting multichannel, multitouch engagement with buyers. There has never been more pressure on revenue teams to drive pipeline than there is today.
